ARCHETYPE

The goal: This is a conceptual design for Archetype Pottery Studio; the brand ethos is simplicity, sustainability, and elegance. The goal was to reflect the minimalist beauty of their ceramic creations while offering a user-friendly experience, capturing the attention of mindful, design-oriented customers.

The approach: Sleek and timeless website design. Every page echoes the studio's minimalist aesthetic. Through carefully chosen typography, neutral color palettes, and organic design elements, we highlighted the brand’s commitment to natural materials and functional art. Additionally, we designed a cohesive brand collateral suite that extended across their social media platforms, reflecting Archetype's vision in every visual aspect. Every decision was made with care and attention to ensure the brand’s values and artistry shone through.